Back in 2011 two friends, Imran and Noman, came up with the idea of Halal Food Festival to connect Muslim foodies with halal food businesses. And then they thought "Let's call the halal foodies - HALOODIES!"
I attended that festival in September 2013, and it was the first time when I realised how big the halal scene actually is! We live in majorly Muslim area here, so obviously there's halal food around, but it's mostly Indian/Pakistani and handful of Middle-Eastern places. Oh yeah, and hundreds of "chicken and chips" shops.
Anyway, after the success of the Festival, Imran and Noman realised that the Haloodies needed more than a festival - they wanted fresh and wholesome food, they needed quality meats and poultry in variety of cuts. And with the busy lifestyles, they needed convenience. So the guys created a new halal food brand, called, of course, Haloodies - a range of fresh meat and poultry, conveniently packed and available for delivery right to your door.
OK, I must admit that despite following them since their very beginning, I never actually bought Haloodies meat - purely because at the time they were only stocked in Ocado (now also at Amazon Fresh), and with halal butcher just around the corner it's not exactly my first shopping choice. But now they introduced a brand new cooked chicken range, which is available at larger Tesco stores - yay!